3D architectural rendering services have been around for years, but very few companies can access them. Luckily, as time went by, the costs went down. There’s more training available, and hardware and software packages have become more affordable. That means that your design business can now add 3D rendering services to your portfolio.
Even if you don’t have the ambition to become a fully-fledged 3D rendering company, you can still gain a lot of benefits and enhance your existing business considerably by investing in this skill set. (And stealing some business from the visualization agency down the road never hurts!).
Benefits of 3d Architectural Rendering Services
Adding 3D architectural visualization services to your existing portfolio can provide clients with photorealistic 3D images of their interiors and exteriors spaces, optimize your budget, enhance communication, and improve your profitability.
3D architectural rendering uses CGI (computer-generated imagery) and CAD (computer-aided designs) to create realistic 2D images of buildings, products, or interiors.
Here are some ways you can use 3D rendering in your design business:
If you work in a visual industry like product or interior design, your verbal description and 2D plans might not be enough to convince clients that you are the best firm for the job. 3D visualizations capture the imagination by showing clients a realistic interpretation of the finished product, from the materials used, the colors, the decorations, and the lightning.
Many architectural firms hire a 3D architectural rendering company before finalizing designs in order to minimize errors. 3D rendering can reveal design flaws that 2D blueprints, diagrams, and static floor plans simply can’t.
A 3D rendering shows you the correct relative scale and interpretation of the final product so that you can spot an error quickly. Measurements, scale, and materials are perfectly rendered so that there are no errors in translation. You can even do a 3D walkthrough video to really get a feel for a space.
A picture can say a thousand words and a 3D picture ten thousand. Simply talking through drawings or a 2D floor plan doesn’t actually make for a compelling presentation. 3D rendering is a tool that most designers, architects, real estate agents, and developers count on to showcase their vision.
Clients will also be able to point out (in simple, non-technical terms) what they like and dislike about the design so that it can be changed before the building starts.
3D rendering allows for experimentation. You can customize your building or units any way you want, without actually spending money on producing them. Thinking of trying an experimental paint color on the exterior? See what it looks like before you buy a single tin! Will the open-plan dining room work with the lounge? Try it out through visualization first.
You can customize your heart’s content before actually committing real-world materials to it. You can also add parking lots, landscape, people, roads, and other elements to get a real sense of what the finished design will look like in practice. Editing time can be fast compared to physical photoshoots and hand-generated drawings.
3D rendering is used by a number of businesses and industries. This includes real estate staging, the film industry, architecture, and video gaming. This can open up your business to a variety of clients and applications.
What Do You Need?
You’ll need a combination of the right 3D rendering software, hardware, and skills to get started. You will need to hire a 3D modeler or artist to work for you as well. This is quite a rare skill. Most multimedia artists and animators have transferable skills to the 3D modeling industry and usually hold a degree or have experience in graphic design.
The average 3D modeler earns between $80,000 and $125,000 per year, but they will open up a lot of new revenue streams for you, so it’s well worth the investment.
If you are thinking of offering 3D architectural rendering services, we’re happy to nudge you towards that decision! 3D rendering can take your existing business to new heights and open up new sources of business that you haven’t even thought of before!