The real estate industry is fast-paced, high-activity, and high-stress, and it’s so explosive that it’s challenging to gain a competitive edge. For a real estate business to stay competitive and be successful in its respective space, its marketing must be on point. When it comes to real estate marketing, visualization matters the most, and presenting it in the best possible manner increases your chances of making a sale through 3D renderings.
Real estate 3D rendering is the new-age marketing tool used to show the interior and exterior of complete or incomplete residential and commercial properties to drive sales.
There are three types of real estate 3D renderings, which can be used to help sell properties at various stages of the selling process:
- 3D Floor Plan Renderings
- 3D Exterior Renderings
- 3D Interior Renderings
Let’s take a look at how 3D rendering helps real estate companies sell their properties:
1. Materialize Real Life Models in Visual Perspective
With the help of 3D renderings, you can project floor plans and blueprints in photorealistic, life-like models to help prospective buyers to visualize the concept from different angles. Through 3D renderings, each dimension is accurately mapped and visually enhanced using soothing lighting and photorealistic textures. This helps trigger the flight of imagination of the prospects to get the desired action from them.
2. Save Time and Effort
Not so long ago, a realtor wanting to sell a freshly constructed home often had to prepare a hand-drawn presentation or hire an artist to show the potential of the property to the buyers.
3D renderings have replaced those hand-drawn visualizations to provide a faster and easier way to show a project more accurately and in the best possible light.
The time and energy saved by using 3D renderings can be invested in strategies that can help sell the property faster and for more money.
3. Show Property Before Construction
Using 3D rendering in the highlighted area, you can show a visually pleasing presentation of the property to buyers even before the construction begins. The potential buyers can see every detail of a project, including the materials, specs, and floor plan. They can also take a virtual walkthrough of the entire property from the comforts of their homes from anywhere in the world.
4. Help Fix Design Problems Before Construction
Once homes are constructed, it is not feasible to make any significant changes. 3D rendering makes it easier to spot design problems that affect stability and usability early on. This helps you to fix those problems even before the home is built.
5. Display the Potential of Remodeling
Selling an existing home that is not vacant but lacks the correct type of appliances, furniture, or design can be difficult to sell. 3D rendering technology lets you virtually remodel the house as per the tastes and preferences of potential buyers.
6. Create a Distinctive Niche for Your Company
To stay ahead of the race, you should notice and make your company different from the rest in the market. 3D renderings empower you to be a mainstream, frontline real estate service provider.
This helps in creating your own appeal that your prospects can identity with. Being able to use 3D technology in your marketing efforts, you enjoy the trust and loyalty of prospective buyers, making the sale process easier.
7. Market Properties More Effectively
3D renders are more visually captivating than real estate photographs. These renders can use for traditional marketing materials such as flyers, mailers, magazine spreads, and billboards. The real estate renderings such as 3D floor plans, blueprints, animations, renderings, and videos can be:
- posted on your website,
- used for email and digital ad campaigns, and
- easily shared across various social media platforms.
8. Highlight the Luxury Aspects of the Property
Your property might have premium features such as granite countertops, marble floors, and high-end fixtures, but when it comes to marketing, it isn’t easy to justify a luxury price tag based on simple pictures or drawings.
With 3D real estate renderings and virtual tours, you can vividly display these luxuries and justify the premium price tag.
9. 3D Architectural Rendering Is Cost-Effective
Staging is a very important real estate marketing strategy. But, traditional staging companies charge a considerable amount of fees to bring in and arrange furniture in the house. Additionally, you may also need to hire a professional real estate photographer to take high-quality photos of each room. This adds up to the costs, making it an expensive deal.
With 3D real estate renderings, you can recreate the space using virtual staging technology and furnish it in a style you think your clients would love.
3D renderings, if done correctly, serve as a new-age sales and marketing tool for realtors to sell their properties quicker and for more money. Whether a rendered image, 3D virtual tour, or floor plan, 3D renderings for real estate provide a truly unique and memorable experience that other visual marketing methods can’t match.